Seo Theory Means To You

SEO Theory is an embryonic science, only a few years old and lacking the formal discipline of a true science. The study of search engine optimization remains very much a lonely outpost on the frontier of human experience. The SEO Theorist is constantly asking “why?”, “how?”, and “what next?”.

Technical interest in SEO Theory obviously seeks to understand how the systems work with the intent of improving overall performance of Web content in search engine indexes. Non-technical interest in SEO Theory may be driven by no more than simple curiosity, but as the business and organizational comunities increase their dependence upon search engine optimization, decision-makers need to understand the risks, values, and returns offered by search engine optimization.

As a purely intellectual exercise, the study of search engine optimization is almost non-existent. It remains a peripheral aspect of more traditional academic research focusing on search engine indexing and technology. The motives of the search engine optimization community in documenting, explaining, and promoting “techniques” are almost completely mercantile.

Sponsored by a commercial optimization firm as this site is, SEO-Theory.com cannot avoid standing at least partially inside the shadow of self-promotional bias. However, in studying the SEO community, one is always well advised to scrutinize every point made with a firm skepticism. The articles and papers you find here explain why skepticism is important while laying the groundwork for further study by all.